The Cat House on the KingsAdoptOur sanctuaryGet involvedGet helpDonate ↗
Adopt
Available cats & dogs
Animal profile
How adoption works
Application
Our sanctuary
Our story & people
Visit & virtual tour
Impact & transparency
News & rescue stories
Get involved
Foster & volunteer
Sponsor a resident
Events & wishlists
Shop to support
Get help
Spay/neuter
Surrender guidance
Lost & found
Care resources & FAQ
Donate
One-time & monthly
Tributes & memorials
Other ways to give
Giving questions
Always easy to find
Contact, location and visit requirements, newsletter signup, site search where supported, privacy, and accessibility information.
Proposed information architecture. Menu changes do not require URL changes. Existing pages can live under clearer labels while retaining their addresses.
06 / Creative direction
Warm. Open. Unmistakably theirs.
Real cats. Real sanctuary. Room to breathe.
An editorial feel with garden greens, warm paper tones, and photographs that invite people into the sanctuary.
Keep the main gift journey focused, while preserving sponsorships, tributes, and other ways to help.
01
Clear frequency and amount
Let supporters choose monthly or one-time giving without preselecting recurring gifts.
02
Reassurance at the right moment
Explain the payment provider, receipts, and recurring-gift management with verified details.
03
Measure the full journey
Track donation intent on the site. Count completed gifts only when the provider confirms them.
Interactive design study
Help care for the cats.
Your support helps keep the sanctuary going.
Interactive preview · no payment collected.
The current site links to Givebutter. Discovery will also cover surrender payments and sponsorship workflows.
10 / Quality standards
Modern where it matters.
A fast, accessible site that staff can keep current.
Aa
Readable and accessible
Target WCAG 2.2 AA across scoped templates. Keyboard navigation, visible focus, labeled forms, helpful errors, appropriate alt text, and strong contrast.
Design most controls at 44px or larger. Check zoom, reflow, and screen-reader journeys.2.5s
Fast main content
Target good Core Web Vitals: LCP ≤ 2.5s, INP ≤ 200ms, and CLS ≤ 0.1 at the 75th percentile.
Use responsive images, reserved media sizes, caching, and deferred nonessential embeds.1
Maintainable system
One responsive design system, reusable page templates, structured content fields, and a short staff handover.
Confirm the existing platform in discovery. Agree who owns updates, backups, and ongoing maintenance.
Launch evidence
Test key journeys on phone and desktop, run automated checks plus manual keyboard checks, and record a performance baseline. Field data needs real traffic after launch.
Keep the domain and useful URLs wherever possible. Redirect only when a route genuinely changes.
Before
Inventory and map
Crawl accessible URLs. Combine the crawl with Search Console, analytics, sitemaps, and backlink data available from the client. Include PDFs, images, animal IDs, and mobile routes.
At launch
Redirect and validate
Use direct server-side 301s to the closest equivalent page. Preserve meaningful query parameters. Update internal links, canonicals, metadata, structured data, and XML sitemaps.
After
Monitor and correct
Check priority routes, 404s, indexing, organic landing pages, and key events. Keep redirects for at least a year, preferably indefinitely when practical.
Illustrative route decisions
/adoption/cat.php?id=28074Keep the URL and record identity if supported.
/donate/how.php301 to /donate/ only if the address changes.
/mobile/index.php301 to the responsive homepage after parity checks.
No blanket redirects to the homepage. Retain useful archives. Use a relevant replacement or an appropriate 404/410 for genuinely retired content. Keep staging out of search and remove launch-blocking directives before release.
GA4 is already tagged. The next step is confidence in the data.
Observed: GA4 tag in homepage source
Build on the existing setup with verified events and clear donation attribution.
Establish the baseline
Review the existing property and Search Console. Capture 28–90 days where reliable, with prior-year comparisons for seasonality.
Validate the journeys
Use GA4 DebugView and provider test flows. Avoid duplicate tags and duplicate completions. Exclude staff/test traffic where feasible.
Make results usable
Deliver a simple dashboard, campaign tagging guide, and 30-day review of traffic quality and visitor actions.
Journey
Proposed event / source
Donation intent
donate_clickOutbound click, not revenue.
Completed gift
donation_completeConfirm through the payment provider or reconcile its donation reports.
Adoption application
application_start / application_submitRecord successful applications through the connected system.
Newsletter & volunteering
sign_up / volunteer_submitSeparate successful completions from link clicks.
Report by device and acquisition source. Do not send names, emails, application answers, or other personal data to analytics. Configure consent and privacy disclosures for the implementation. Cross-domain continuity requires compatible tagging on both domains.
The range reflects how the adoption system and recurring payments connect to the new website.
Closer to $5,000: existing systems are straightforward to retain or connect, with limited migration and workflow changes.
Closer to $7,500: animal records need a custom content setup or database integration, and payment workflows need more development and testing.
Discovery establishes the best approach and the final project price before the build begins.
What determines the final scope?
Pet adoption system
Manage animals as a WordPress custom post type, or connect the website to the existing database. Compare data migration, filters, application links, and how staff update availability.
Surrender payments
Review how recurring payments are created, linked to surrender records, and managed over time. Decide what to retain and what the new site needs to support.
Sponsorship donations
Review animal-to-sponsor matching, recurring gifts, sponsor check-in, and notifications so those relationships continue smoothly.
Included throughout the range Responsive design and development, core content migration, two design review rounds, SEO mapping and 301 redirects, analytics configuration, staff training, and 30 days of launch support.
Starting scope Up to 8 reusable templates and 12 core editorial pages, plus the agreed adoption and payment integrations. Hosting, paid services, and ongoing maintenance are budgeted separately.
14 / Delivery plan
About six weeks, with clear approval points.
A six-week plan from kickoff, with integration choices and content preparation agreed in week one.
One decision-maker, hosting/CMS access, GA4 and Search Console access, provider contacts, approved copy and photos, and a staff walkthrough of animal and application workflows.
What makes launch ready
Critical journeys work, changed URLs resolve correctly, staging blocks are removed, tracking is validated, backups exist, and a rollback owner and procedure are documented.
Post-launch checks proposed at launch, 48 hours, 7 days, and 30 days. Compare organic landing-page traffic and verified outcomes with the baseline while accounting for campaigns and seasonality.
15 / The next chapter
A better welcome. A clearer way to help.
A website that reflects the care already happening at The Cat House on the Kings.
First project$5,000–$7,500
Planning timeline6 weeks
First decisionAgree discovery & scope
The kickoff conversation confirms the highest-value visitor journeys, the systems to preserve, and the content to launch first.
Real cats. Real sanctuary. Room to breathe.
